Part of my job as a real estate agent is to always be thinking about HOW I am going to market my clients’ properties–this is on my mind first thing every morning, and all day long I am looking for unique opportunities to get the word out.
Ofcourse, each listing I take its put into the local MLS (multiple listing service) so that all of the area’s realtors can find it. Once you are in the MLS with Coldwell Banker, your listing is distributed to numerous real estate websites like Realtor.com, Trulia.com, Roost.com, and so many others.
But there are countless other ways to publicize listings today– it’s overwhelming. And you never know when or in what way your message will reach the right eyes and ears. So you do the best you can, casting a wide net yet focusing on the right audience. You have to think out of the box, keep up with social media and technology, and always be attuned to finding the next opportunity. My goal is to keep my clients happy and show them that I am always working for them. So I’m always on the lookout for another, newer, more exciting and interesting way to market their homes.
One such opportunity presented itself, and this week one of my listings is highlighted on my favorite new website, MakeItBetter.net.
It’s the companion website to a newer magazine targeting the women of Chicago’s North Shore, also called ”Make It Better.” I absolutely love this magazine/website! It stresses the idea of community, even while technology is enabling us to communicate in a split second with someone halfway around the world, and the importance of doing something you love, not just for your own fulfillment but to benefit others as well.
Here is how they describe themselves:
“The Mission of Make It Better.net is to be the community network that helps North Shore women make our lives and the lives of others better. We do this by creating the most trusted and easiest to use resource and magazine to find and share information and connect with the remarkable people, businesses and non-profits in our community.”
The website and magazine are divided up into different sections, and one section is devoted to the home and real estate – after all, what’s more local than real estate? This week my listing at 1660 Mill Trail, Highland Park, is their featured home, their “Hot House of the Week.”
Who knows how many new people will be exposed to my listing through this venue? I have no idea, I just know that it’s one more small way to get my information out there infront of prospective buyers. And that’s my goal – to keep working for my clients, marketing their homes, one idea at a time.
For more information about buying or selling a home on Chicago’s North Shore, contact me at 847-652-1902 or Stephanie.Hofman@cbexchange.com.
“Stephanie should be YOUR Realtor!”